Guide for artists

QR code for artwork: what should it open?

A QR code near an artwork can give visitors more context without making the wall label crowded. The smartest QR code does not just open a random link. It opens a clear artwork page with the story, details and artist note.

Why use a QR code for art?

Why use a QR code for art?

A physical label has limited space. A QR code lets you keep the label calm while giving interested visitors a deeper digital layer. This works well in exhibitions, studios, open atelier days, art fairs and private collections.

Create a simple QR label first

Create a simple QR label first

Need something quick? Use the free PieceStamp QR label generator to create a printable artwork label with title, artist name, year and QR code.

Create a free QR label
Good pages to place behind the QR

Good pages to place behind the QR

Artwork story page

A dedicated page with the title, image, story, artist note, year, medium, materials and dimensions.

Artist website

Useful if you already have a strong page for the artwork or collection.

Online shop or contact page

Good when the artwork is available and visitors need an easy next step.

Common mistakes

Common mistakes

  • Linking only to a homepage where the artwork is hard to find.
  • Using a QR code without explaining what visitors will see.
  • Making the physical label too crowded with too much text.
  • Forgetting to test the QR code on a phone before printing.
  • Changing or deleting the page behind the QR after the label is printed.
PieceStamp

Want the QR to open something more beautiful?

With PieceStamp, this becomes a QR story tag that opens a calm public artwork story page for visitors.

Learn more about QR story tags
  • Public artwork story page
  • QR label for visitors
  • Try-at-Home wall preview
  • Private collector certificate after sale

FAQ

FAQ

Can I put a QR code next to a painting?

Yes. Many artists and galleries use QR codes to give visitors more information without overcrowding the physical label.

What should the QR code open?

Ideally, it opens a dedicated artwork page with the story, image, details and artist note. Linking only to a homepage is usually less clear.

Do I need NFC?

No. A normal QR code is enough for V1 and is easier for most visitors and artists to understand.